Paid Social
Discover what social media channels your ideal client utilises
so you can target the right client, with the right message.
so you can target the right client, with the right message.
Focused Audience Targeting.
Paid Social is an essential tool to engage directly with your potential and existing customers. You have the ability to display your expertly-crafted product images and videos, create specific calls to action, as well as get instant feedback from customers. Paid social advertising is an essential way for companies to boost brand awareness.
As Paid social is a pay-per-click model, you only pay when a user clicks on your content. Also, most platforms utilise interest-based targeting ensuring your ads are shown only to users truly interested in your content. Important to note, each Paid social media channel is different, with each catering to a particular audience.
As Paid social is a pay-per-click model, you only pay when a user clicks on your content. Also, most platforms utilise interest-based targeting ensuring your ads are shown only to users truly interested in your content. Important to note, each Paid social media channel is different, with each catering to a particular audience.
"Paid Social provides an amazing opportunity to engage with your desired audience and deliver impressive ROI."
Why Use Paid Social?
Unsurprisingly, Facebook is ranked as the third most popular website in the world, with 3.065 billion monthly visits. Staggering, isn’t it! Facebook has proven to be a hugely instrumental Paid ads platform, offering its own suite of marketing tools to help you target your key clients and demographics.
As of 2024, Instagram has over 2 billion monthly users. With access to literally billions of potential customers, a targeted Paid Social Media campaign is essential to capture your desired audience.
TikTok over the years has grown to be a huge success amongst the social media contingent, and seems to be garnering more and more users each month. TikTok has a highly respectable user base of 1 billion monthly users.